Lagatar24 Desk
Hyundai Motor India Foundation (HMIF), the philanthropic arm of Hyundai Motor India Ltd (HMIL), announced its CSR initiative ‘Art for Hope’ on Saturday. This is the first CSR program in India that is dedicated to artists across various domains like Digital Arts, Crafts, Multidisciplinary Arts, Performing Arts and Visual Arts. With a community art project concept around the theme of Hope, Solidarity and Gratitude, 25 artists will receive a grant of 1 Lakh each. This programme is scheduled to commence from October this year.
“Hyundai has responded to the pandemic with various meaningful social initiatives and Art for Hope is yet another step to encourage India’s Best Artists from different genres. It is a unique initiative that thrives to elevate socio-economic status quo of our Indian artisans who were affected during the pandemic,” SS Kim, MD& CEO, Hyundai Motor India.
Hyundai’s global vision, ‘progress for humanity’ believes that hope,gratitude and solidarity are three core pillars that can unveil new possibilities, he added.
The grant program ‘Art for Hope’ comprises of advisory members from different domains such as – Dr. Rathi Jafer, Director of Inko Centre (Chennai), a critically acclaimed multimedia artist Mr. RiyasKomu, and the co-founder of the Kochi Muziris Biennale in India along with Ms Priya Pall, a popular museum and arts consultant, former Curatorial Director of Bikaner House, Delhi and a consultant to various popular museums.
