Lagatar24 Desk
Mumbai, March 30: Former India and Royal Challengers Bangalore captain Virat Kohli has been named the ‘Most Valuable Celebrity,’ beating out Bollywood sensation Ranveer Singh, Akshay Kumar, and former Chennai Super Kings captain MS Dhoni. Kohli is worth around Rs 1400 crores, according to Duff & Phelps’ Celebrity Brand Valuation Study 2021 dubbed ‘Digital Acceleration 2.0.’
The seventh edition of the study ranks India’s most powerful celebrity brands based on brand values drawn from their portfolios of brand endorsements and social media activity. It acknowledges the pandemic’s impact on the wider celebrity endorsement area as well as the growing Indian media and entertainment industry in its second year.
Top 10 Celebrity ranking:
- Virat Kohli– Rs 1,412 crore
- Ranveer Singh – Rs 1,202 crore
- Akshay Kumar – Rs 1,060 crore
- Alia Bhatt – Rs 517.3 crore
- MS Dhoni – Rs 464 crore
- Amitabh Bachchan – Rs 411 crore
- Deepika Padukone – Rs 392 crore
- Salman Khan — Rs 392 crore
- Ayushmann Khurrana – Rs 374 crore
- Hrithik Roshan – Rs 368 crore
“While prominent Bollywood celebrities continue to feature in our list of top 20 celebrity brands, this year we saw some notable changes. Ranveer Singh, Alia Bhatt, and MS Dhoni witnessed a stellar jump in their brand values and they seem to have hit the right chords with the audience in 2021. We also saw more sportspersons rising in the top celebrity rankings, including the likes of Sachin Tendulkar, Rohit Sharma, and PV Sindhu. This significant jump was because of the lesser competition from Bollywood celebrities since there were fewer theatrical releases in 2021,” said Aviral Jain, Managing Director, Duff & Phelps.
