Lagatar24 Desk
New Delhi: In a significant move towards democratizing access to AI, Airtel has partnered with San Francisco-based AI company Perplexity to offer its premium Perplexity Pro subscription — worth ₹17,000 annually — completely free for all Airtel users for 12 months. This offer is valid for Airtel’s 360 million customers across mobile, broadband, and DTH services via the Airtel Thanks app.
What is Perplexity Pro and why it matters
Unlike traditional search engines, Perplexity Pro skips link lists and delivers direct, well-structured answers using advanced AI models like GPT-4.1 and Claude. It not only understands complex queries but also responds with citation-backed, conversational insights — making it ideal for research, content creation, learning, and decision-making.
Smart AI support for students
For students, Perplexity Pro functions like a 24/7 research assistant. It can simplify dense academic content, compare concepts, generate summaries, and even organize research materials clearly. From breaking down climate models for assignments to creating revision guides for exams, the platform eliminates the need to juggle tabs and sources — allowing students to focus on actual learning.
How professionals can gain an edge
Professionals across fields — from consulting to content, law to design — can use Perplexity Pro to save time and improve work quality. Whether it’s preparing briefs, scanning reports, or drafting pitches, the AI handles information extraction, summarization, and presentation efficiently. Perplexity Labs also adds tools like image generation, writing assistance, and code help — making it valuable for both analytical and creative workflows.
How to claim the free subscription
If you’re an Airtel user, claiming your free access is simple:
• Open the Airtel Thanks app
• Find the Perplexity Pro offer banner or head to the “Rewards” section
• Tap to activate your 12-month subscription
Perplexity CEO Aravind Srinivas emphasized the goal of bringing “professional-grade AI to everyday decision-making.” With Google recently offering Gemini Pro to students, Airtel’s move further levels the AI playing field, helping users of all ages and roles navigate smarter digital workspaces — for free.
