Lagatar24 Desk
New Delhi, Nov 3: The locally developed microblogging network Koo has revealed that its app has received over 50 million downloads.
The business said that important indicators such as engagement, time spent on the platform, and active users had all dramatically increased since the year’s beginning.
After its release in 2020, the multilingual app gained popularity as a Twitter substitute with its support for Kannada and its expansion into Hindi, English, Tamil, Telugu, Assamese, Marathi, Bangla, and Gujarati. Ten languages are currently supported by the app.
Koo has become a popular option among users due to features like MLK (Multi-Language Kooing), a language keyboard, topics in 10 languages, language translations, edit functionality, and free self-verification. It has 7,500 eminent voices as subscribers, including several cabinet ministers and government officials.
Since September, the platform hasn’t seen any adverts, but the corporation has been considering monetisation strategies.
According to Radhakrishna, CEO and co-founder of Koo, the Indian Twitter alternative has already attracted 30 advertisers in the past month. Before the end of the year, the business anticipates launching an automated ad engine that will enable marketers to self-serve adverts on the platform.
According to Tracxn, Koo’s value has also increased significantly from almost $150 million last year to about $260 million today.
Over the following year, the business intends to surpass 100 million app downloads.
