Lagatar24 Desk
Mumbai, Mar 29: Instagram, owned by Meta, has revealed that it is testing a new tool that will allow users to discover and fund social causes directly through hashtags.
The firm said it is developing a new feature to help consumers discover global and Instagram-based social movements, as well as opportunities to get involved.
“We are rolling this out first to a handful of hashtags that are focused on popular and long-standing movements on Instagram and in the world, like #BlackLivesMatter, #womensrights and #climatecrisis,” the company said in a blogpost.
“We are making it easier to raise awareness of these causes by sharing the hashtag page via DM or creating a fundraiser,” it added.
Users will be able to directly support, fundraise for, and spread the news about social issues via hashtags with this new tool.
“Hashtags have long been a place where people discover new causes to support on Instagram, and now when you search for specific hashtags associated with certain movements, you will have the option to support them,” the company said.
“Support” shows more information about the movement, “Spread the Word” lets you share it with your friends via DM, and “Create a Fundraiser” lets you start a fundraiser on behalf of the movement.
