Lagatar24 Desk
New Delhi, Nov 2: Twitter’s new CEO Elon Musk announced on Tuesday that the social media network will charge $8 (approximately Rs. 660) per month for its Blue service, which comes with the coveted “verified” badge.
Musk wants to increase subscriptions and reduce the social media network’s reliance on adverts. On the social media site, a blue check mark next to a user name indicates that Twitter has verified that the account belongs to the individual or business claiming it. Most users of Twitter currently enjoy free service.
“Twitter’s current lords & peasants system for who has or doesn’t have a blue checkmark is bullshit. Power to the people! Blue for $8/month,” he said in a tweet.
“Price adjusted by country proportionate to purchasing power parity,” he added.
Last week, Twitter was purchased by billionaire Musk for $44 billion (about Rs. 3,63,700 crore). Since taking over, he has taken swift action to instil his vision for the business, dismissing the previous CEO and other key figures.
As extra confusion for advertisers, Twitter’s head of advertising, Sarah Personette, posted on Tuesday that she had left her position last week.
Musk stated on Tuesday that users that have a blue check mark will get priority in replies, mentions, and search results and will be allowed to submit lengthier films and audio files. They would see half as many advertisements.
Additionally, he provided users with access to pay walls from “publishers eager to collaborate with us.”
