PRINCE KUMAR
Ranchi, Nov 22: Jharkhand’s own brand, ‘Palash’ has gone from being a local brand to being a global presence. 9 out of 60 products of Palash brand go live for sale on global e-commerce platforms such as Amazon and Flipkart.
The products include pickles, mustard oil, jeera ful rice and arhar dal. People around the globe can now buy the products with ease with them available on global platforms.
The other products of this brand will be available on these platforms by the end of December as the Jharkhand State Livelihood Promotion Society (JSLPS) is working to get compliance from the e-commerce platforms.
CEO JSLPS, Nancy Sahay, said that to get a bigger market for the natural products made by the women of Sakhi Mandal, a MoU has been signed with Flipkart and Amazon.
See them here: https://www.amazon.in/s?me=ASUVQ3UWYHIS4&marketplaceID=A21TJRUUN4KGV
“By this initiative, all the products of Palash will be available on Amazon and Flipkart in upcoming days. With this, there will be a rise in the income of women which will encourage other rural women to integrate with Palash brand,” Sahay said.
3 orders have been received from Amazon and successfully delivered till now. JSLPS is working to sign a MoU with the local courier partners to expedite the cost-effective delivery as Amazon and Flipkart don’t deliver liquid products on their own.
Palash brand is an agricultural product made by rural women of Jharkhand. It is being considered as a new milestone through social and economic empowerment by creating livelihood opportunities for women and encouraging them for entrepreneurship in rural areas of the state. It aims to bring different types of enterprises run by rural women entrepreneurs of the state under one umbrella to give them a strong representation.
Through Palash, more than 2 lakh rural women are realizing their dreams of being an entrepreneur. They are manufacturing, processing, packaging and selling their products under the same brand.
