Lagatar24 Desk
New Delhi, March 17: Netflix, a US-based streaming service, will soon start a test allowing primary account holders to pay an additional cost for users outside their households in an attempt to combat unlawful password-sharing. If consumers in those nations choose to opt-in, the streaming giant will test this technique in three countries: Chile, Costa Rica, and Peru, and will charge about USD 2-USD 3 more per month.
The first feature, according to the source, would allow Netflix subscribers on ordinary and premium plans to create sub-accounts for people they don’t live with. Each sub-account would have its own login, profile, and personal recommendations.
To enable the new sub-accounts, the main account owner will receive an email with a code. The user must enter the code to confirm that the additional devices are in their home. Before making adjustments anyplace else, the corporation will assess the new model’s utility in the three countries.
With 221.8 million subscribers last year, Netflix fell short of its aim. This comes after the OTT platform grew in popularity during the COVID-19 pandemic lockdowns, which kept individuals at home addicted to the internet streaming platform.
According to Netflix’s most recent earnings report, the first quarter of 2022 will not be any better, with the company expecting only 2.5 million new members. It’s also worth noting that the majority of the 8.3 million new memberships came from outside North America at the end of last year.
The streaming service has raised its subscription prices in the United States, with the most costly choice now costing $19.99 and the most basic one now costing $9.99.
