PRINCE KUMAR
Ranchi, Nov 20: The brilliance of ‘Adiva’ brand jewellery of Jharkhand has become the centre of attraction among people at the ‘Saras Aajeevika Mela’ organised under the India International Trade Fair at Pragati Maidan, New Delhi. During the last 4 days of the fair, jewellery worth Rs 2.5 lakh produced in Jharkhand has been sold.
The Rural Development Department is making every effort to take the Adiva brand on the national platform. In this episode, an exhibition cum sale stall of Adiva Jewellery has been set up at Saras Aajeevika Mela.
Products of Palash brand of Jharkhand’s Sakhi Mandals are particularly popular in the IITF. Even amid world-class products, the products made by the state’s women are the people’s first choice.
On the initiative of Chief Minister Hemant Soren, the products of Sakhi Mandal have been given a new identity through the Palash brand and traditional tribal jewellery has been linked to the market under the Adiva brand. This initiative of the Chief Minister seems to be successful in achieving its goal.
Rural women of the state are selling more than 50 products under ‘Palash’. There is a great demand for pure products made by the women of Sakhi Mandal in metro cities like Delhi, be it honey extracted from the dense forests of Jharkhand, lemongrass oil or tur dal.
Saras Aajeevika Mela has been organised in the country’s capital to give a platform to the products of rural women. The purpose of this fair, which runs from 14 to 27 November 2021, is to bring the products manufactured by the women of Sakhi Mandal across the country on the national platform, and also to give people a glimpse of the tradition and culture of each state in one place.
