PINAKI MAJUMDAR
Jamshedpur, June 26: Durashine was unanimously chosen by consumers as “Brand of the Year 2023”, through a research based on consumer survey conducted by Marksmen Network Private Limited.
Durashine from Tata BlueScope Steel is a leading brand in retail segment, offering colour coated steel sheet products and solutions pan India.
Durashine has showcased highest standards of product development and customer service.
The brand has completed more than 15 years of outstanding performance and continues to offer customer centric and innovative solutions.
Durashine commands a leadership position in the segment with the widest network of channel partners creating 5000 touchpoints.
On receiving the award, Anoop Kumar Trivedi, Managing Director – Tata BlueScope Steel said, “Durashine is our flagship brand and it has retained its positioning as a category leader in colour coated steel for more than a decade. This recognition is a testament for the loyalty that the brand enjoys amongst its customers. This is a great moment, and such recognitions further encourage us to outperform at all levels; be it new product offerings, channel development or catering to customer needs.”
Durashine is the flagship retail brand of Tata BlueScope Steel which offers colour coated steel in form of roof and wall solutions.
The brand manufactures and sells roll formed colour coated steel roof and wall sheets, structural products, and accessories.
Durashine offers aesthetically superior and durable roofing solutions for residential, commercial, and industrial applications. Launched in the year 2008, the brand has won several awards and is the most preferred choice in this segment.
Tata BlueScope Steel Private Ltd. (TBSPL) is a joint venture between Tata Steel and BlueScope Steel, world’s leading manufacturers of painted and coated steel products.
With a strong legacy of innovation, excellence, and sustainability, the company offers a diverse range of high-quality steel building solutions for the construction industry and caters to distinct categories ,- color coated coils, steel building products and solutions.
TBSPL has its own integrated manufacturing facilities in Jamshedpur, Bhiwadi, Khed and Sriperumbudur.
