CONRAD DIAS
Ranchi, April 19: Jharkhand State Livelihood Promotion Society (JSLPS) under the Rural Development Department has signed an MoU with a Netherlands-based organisation Women on Wings on better branding and marketing of Palash products.
Manish Ranjan, Secretary of the Rural Development department said that Palash brand is playing an important role in the direction of poverty alleviation. It is an effort to provide a better market for rural products and make rural women self-reliant by connecting them with enterprises.
He termed this initiative as a positive effort and added that more attention should be given on the quality of Palash products in the near future.
Addressing the workshop, Suraj Kumar, CEO, JSLPS said that the MoU with Women on Wings will give a new identity to the Palash brand. This initiative will bring together international experts and experienced teams to make the brand even better.
He added that the MoU would prove to be a milestone in increasing the income of the sisters of ‘Sakhi Mandal’ through their products. In order to establish the brand at the national level, technical cooperation will be needed by the ‘Women on Wings’.
Shilpa Mittal Singh and Ronald van Het Hoff, Joint Managing Director – Women on Wings India, said that it is very important for the Women on Wings team to be associated with the latest endeavor like Palash, which is currently on the lines of the brand in any other state.
“Under the leadership of the Rural Development Department, Jharkhand, bringing rural products into the market by combining them into one brand and moving ahead with more than 60 products and 226 Palash Marts in a short span of time is commendable. The effort of our entire team will be that with more and more cooperation, we can enhance the Palash brand with better strategy and process. With our partnership, more and more opportunities for livelihood will be available to rural women and their income will also increase,” she added.
The main objective of the non-financial partnership with Women on Wings is to technologically support the Palash brand to connect rural women with livelihood opportunities.
