PINAKI MAJUMDAR
Jamshedpur, April 22: Sustainable is Attainable – an initiative by city- based Tata Power calls for large-scale behaviour change to ensure India meets ‘Net Zero’ emission target by 2070.
Sustainable is indeed attainable. In a big push to its long-term mass movement on promoting green energy adoption in India, Tata Power, one of India’s largest integrated power companies released an inspirational film on television and digital platforms as a part of Earth Day, promoting the theme of “Invest in our planet”.
Set in Ladakh, the film depicts how solar power is leading to a future of great possibilities, and inspires us all to ‘switch to’ greener options, without being worried about ‘switching off.’
Tata Power exhorts all Indians to invest in the planet by adopting clean energy and #DePowerKoGreenSignal.
The protagonist in the film, a young aspiring boxer in Ladakh, need not compromise on her training schedule due to power supply constraints. Solar power lights up the boxing arena she practices in and keeps on track, her dreams of making it big in the sport, where Indian women are already shining at the global stage.
“We want to reinforce how solar power is lighting up lives across the country and taking ahead India’s vision of clean energy transition. The film showcases this effectively,” said Jyoti Kumar Bansal, chief – Brand and Communications, Tata Power.
The movement aims to continue propagating the use of green and clean energy in the country. It is also working on popularizing how a sustainable lifestyle is ‘attainable’ for millions of Indians through wide-scale adoption of affordable green energy products and solutions.
Tata Power, which supplies power to 12.5 million users across four states, has many iconic projects including one of India’s largest – vertical solar farm in Bengaluru, carport installation in Pune, solar-powered cricket stadium and Brabourne Stadium in Mumbai.
